SALES
TECHNIQUES
Turn Sales Conversations Into Results
A practical sales training program designed to strengthen the skills required to understand customers, communicate value, handle objections and move prospects confidently through the sales process.
- SALES FUNDAMENTALS
Understand the sales process, customer needs and buying behaviour.
- Communication & Rapport
Build trust through effective communication, questioning and active listening.
- PERSUASION & VALUE
Present solutions effectively and communicate customer value.
- Objection Handling & Closing
Respond to concerns, negotiate effectively and confidently close opportunities.
Designed For Sales & Customer-facing Professionals
- Sales Executives
- Business Development Professionals
- Account Managers
- Relationship Managers
- Retail Sales Professionals
- Customer-Facing Teams
- Entrepreneurs & Business Owners
- Sales Supervisors & Team Leaders
- Professionals Starting a Career in Sales
Develop Practical Learning & Behaviour Support Skills
- Understand the Sales Process
Build a clear understanding of the modern sales journey.
- Identify Customer Needs
Use effective questioning and listening to uncover customer requirements.
- Build Rapport & Trust
Create stronger customer relationships and sales conversations.
- Communicate Value
Present products and solutions in a customer-focused way.
- Handle Objections
Respond confidently to concerns and common sales objections.
- Negotiate Effectively
Develop practical negotiation and persuasion skills.
- Close Opportunities
Recognize buying signals and apply appropriate closing techniques.
- Build Long-Term Relationships
Strengthen customer engagement, follow-up and retention.
Course Outline
Sales Foundations & Customer Engagement
- Sales Process · Customer Buying Behaviour
- Finding Prospects · Qualifying Opportunities
- Questioning Techniques · Active Listening
- Building Trust · Customer Engagement
- Presenting Solutions · Communicating Value
- Persuasive Communication · Customer DecisionMaking
- Understanding Objections · Responding Effectively
- Negotiation Techniques · Win-Win Outcomes
- Recognizing Buying Signals · Closing the Sale
- Effective Follow-Up · Building Long-Term Relationships
- Telephone Sales · Email & Face-to-Face Selling
- Sales Role Plays · Real-World Sales Scenarios
Apply now
Learn Sales By Practising Sales
Role Plays
Practice prospecting, presentations, objections, negotiation and closing.
Real-world Scenarios
Apply sales techniques to realistic customer conversations.
Practical Activities
Develop questioning, listening, persuasion and communication skills.
Objection & Negotiation Practice
Build confidence in handling challenging sales situations.
Program At A Glance
24 HOURS • INTERACTIVE LEARNING • SALES ROLE PLAYS & SIMULATIONS